magazine cover and theory.

The magazine cover conflicts the theory of british film theorist, Laura Mulvey who talks about the male and female gaze. viewers are encourage to identify with the protagonist of the film which tends to be a man. Playtime has a female protagonist which is portrayed on the magazine cover which doesn't portray her as desirable which is the 'norm'.
The male gaze is a well established phenomenon in film,advertising and other types of media. The concept of it is the tendency of media to view its subjects of heterosexual men which is aimed primarily at females. In the case of Playtime it conceptualises the idea of the female gaze.
People watch movies like playtime give people a sense of enjoyment and thrill. Male viewers may be attracted to it because it gives them visual pleasure as the protagonist has a dominant role and is shown to be a sexy criminal. Women may her position as empowering and as Mulvey talks about the beginning of annihilating patriarchal Hollywood.
An example of the Male gaze is this scene in the movie Heart- Magic man-The virgin suicides.




Cropping pictures is a tool used to put an emphasise on different element of the body correlating to the male and female gaze theory, so instead of this....


you might get this....