EVALUATION:How effective was your audience feedback?

Our audience feedback allowed us to build a greater understanding and reckoning of how effective the production pieces for *Playtime* were. As the feedback was mainly positive, this gave us a sense of confidence to know that our planning and effort had been succesful.

However, as most of our feedback came from friends, it was undeniable that there would be a sense of bias when they were critiquing our work. This was true and we faced hardly any criticism.

What would happen when we showed our trailer to other Media Students who have never met us before and so have no guilt in criticising? Our media teacher made this possible by communicating with another teacher from another college and negotiating with them to grade our work using the markscheme as comments from the trailer uploaded on Youtube.

"It seems like the girl has had an isolated existence so even though its difficult inside a house, some long shots would make her loneliness clearer because at the moment we see close-ups and mid range shots, but the zoom to the boy is a very effective shot."
We enjoyed this point as the fact that we were given ideas on how we could have improved our trailer and made our aim more effective was very helpful. The audience feedback allowed us to know that 3rd Party advice although sometimes shunned, can sometimes be a great help.

"Editing: The rapid sequence of words and pictures of the boy makes it clear what the background of the characters and themes of the film would be, but it would be a lot more effective if this was done as camera shots of her past for example, instead of words that could have just been added quickly and easily"

This comment shows that our audience did not know anything about our influences. Perhaps if they had seen that we wanted titles to be a significant aspect to our trailer then they would have understood why we used titles instead of just images. Titles give our future audience brief descriptions to our film, using shots from her past would take away the suspense we wanted to build.

"but the slow motion shots of the girl slow it back down and it loses its pace, so the audience get less excited by the action"

The whole point of the slowing down of our character's movement was infact to build tension. The fact that these audiences thought that this effect actualy removed excitement is arguable. Obviously the pace is slowed down but this was in order for our audience to relax and then be startled by the quick, fast paced shots that soon followed it. The fact that this audience did not get this technique makes us question the effectiveness of this idea.


So, we can see that audience feedback differs from strangers and colleagues. In a sense the feedback from those that we didn't know was more effective as if in actual fact our trailer did go on screens, the viewers too would be strangers and so these comments helped us to argue our thoughts. It is not compulsory for our audience to understand all of our ideas in the way that we deemed them to be understood and it is all based on their interpretation and for this reason, audience feedback was interesting and gave us a real chance to stand up for our trailer.

EVALUATION:How did you use new media technologies in the construction,planning and evaluation stages?

EVALUATION:In what ways do your media products use, develop or challenge forms and conventions of real media products?

EVALUATION:How effective is the combination of your main product and ancillary tasks?

How Effective Is The Combination Of Your Main Products And Ancillary Texts? on Prezi

Final Magazine cover of Playtime

Final Poster of Playtime

Final Teaser Trailer of Playtime

Magazine influences

We researched many different film magazines to use as an influence for our magazine cover. We looked at the different formats,unique selling points,logos use of text an colour, font size/style, and relevance to genre etc. It was difficult to find one that embodied what we needed in terms of genre.
We looked at Total film which is one of the largest film magazines in the world which features a range of different types of film. We looked at the features of the magazine and how we would incorporate things like the title,barcode and price.


Salt being on of our main influences encouraged us to use the total film logo as a base structure for our magazine cover. We found it very difficult to find a logo which had a good quality pixel so we decided to come up with our own. we used magazines like Empire and Little White lies as inspiration. We used concepts like using the title and the picture to create a 3D effect. We tried to market the film using genre and we did it in a way that makes the audience want to know more by not giving away to much of the themes and ideas of the film.

Magazine Influences

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magazine cover and theory.

The magazine cover conflicts the theory of british film theorist, Laura Mulvey who talks about the male and female gaze. viewers are encourage to identify with the protagonist of the film which tends to be a man. Playtime has a female protagonist which is portrayed on the magazine cover which doesn't portray her as desirable which is the 'norm'.
The male gaze is a well established phenomenon in film,advertising and other types of media. The concept of it is the tendency of media to view its subjects of heterosexual men which is aimed primarily at females. In the case of Playtime it conceptualises the idea of the female gaze.
People watch movies like playtime give people a sense of enjoyment and thrill. Male viewers may be attracted to it because it gives them visual pleasure as the protagonist has a dominant role and is shown to be a sexy criminal. Women may her position as empowering and as Mulvey talks about the beginning of annihilating patriarchal Hollywood.
An example of the Male gaze is this scene in the movie Heart- Magic man-The virgin suicides.




Cropping pictures is a tool used to put an emphasise on different element of the body correlating to the male and female gaze theory, so instead of this....


you might get this....

Possible Magazine titles

Premiére
Cannot use this as it is already an established film magazine

Cinematic
Sounded A Bit Too Amateur

Disturbia
Matches our film as it is a disturbing concept but doesn’t sound good as a magazine title

Scream
Would suit a magazine for films that are much more horror based

Film Central
Perfect. As There are no adjectives relating to a specific genre in the title, it is a title that can advertise any genre of film and for this reason, perfect for Playtime.