Thursday, 2 December 2010

The importance of Taglines on a film poster

Posters are essential to building up a voice and following for a future releasing of a film. In order for a film to be mentioned in conversations by future audiences, there must be a certain aspect of the poster that stands out substantially from other films soon to be released. Features such as a Tagline on the poster are essential to building up a following. If effective, they will be easily remembered and unintentionally fixed into the minds of the audience when the name of a film, in our case ‘Playtime’ is brought up. A successful Tagline will constantly be associated with the film and stay in the minds of future audiences.

LNC have decided that “Are You Ready To Play” will be the most effective tagline for our film. It is short and straight to the point and easily associated with the title of our film (Playtime). The tagline does not give away too much about our film but simply gives a vague idea of the playful theme. This is definitely the most effective Tagline to associate with our film

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