When producing a "Teaser Trailer' there are many risks involved and I am not only talking about practical factors such as health and safety but the technical and social factors such as offending people.
In Playtime some of these factors may be incorporated in the images. Some viewers may find this disturbing as they may not agree with the concept of the storyline which is why age rating is needed in order for people underage to not to watch it.
The cost of this is losing some potential viewers of other age ranges and viewers who may find the concept inappropriate.
Benefits of this maybe it builds up suspense for viewers.
Another potential benefit maybe the stereotypical barriers we've broken of a villain, which tends to either be different sex eg. a man or someone of an older age. This may cost us some viewers if they take offence to the concept being based on child cruelty or even see it as setting a bad example, as the villain uses children toys to attack their victims.
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