A Teaser Trailer is a short preview used to advertise of an upcoming film, TV programme, video game used to tease the audience and give them a glimpse of what to expect. They tend to be very short in length. It is usually around 30-60 seconds long and contains a little, if any actual footage from the film. They tend to include shots that intrigue the audience and highlights of key scenes.
Below are some examples of teaser trailers.
Inception
Inception is introduced by it's production company,Warner Bros which is typical of a teaser trailer. It then goes on to show it's titles which are quite basic and monotonous. Following this is a shot of a spinning top which suggest a connotation is associated with it. It is assisted with some non-digetic music which creates suspense as it fades in and out and crescendos which coincides with the shots getting more and more intense. The randomness of the clips may create suspense as the audience is not really aware of what is going on making them want to watch the film. Inception doesn't really give away the plot of the story which may be its unique selling point.
Cemetery Junction
This teaser trailer has different characteristics to other teaser trailers in the way that it takes a upfront approach as the two 'characters' talk directly to the audience. It uses comedy to market itself which is suppose to be somewhat charismatic which is different to marketing the film on genre or big-named stars. It them goes on to show titles which corresponds which playful music which is quite confusing in the sense that the film is called 'CEMETERY JUNCTION'. This trailer doesn't show any bits of the film which in my opinion defeats the objective of a teaser trailer as the audience don't have a clue what to expect. On the other hand this could work in their favour.
Its only similarity to other teaser trailers is that it is introduced by its production company.
Eternal Sunshine Of The Speechless Mind
Paranormal Activity
Live Free Or Die Hard
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